Hotpoint teams up with celebrity chef Jamie Oliver.
Well known appliance manufacturer Hotpoint have signed a multi-year partnership deal across Europe with Celebrity chef Jamie Oliver.
As many people will Know Jamie Oliver is an incredibly successful chef with restaurants all over the world. He has been in the spotlight however over recent years for trying to tackle childhood obesity in the UK.
The collaboration integrates Jamie’s ‘cooking from scratch’ philosophy with Hotpoint’s new built-in range of coordinated ovens, steam ovens, microwaves, coffee machine, warming drawers, hobs and cooker hoods.
Hotpoint will sponsor Jamie Oliver cookery schools and partner with the Jamie Oliver food foundation to take cooking skills on the road with a mobile cookery school, delivering interactive cooking lessons and demos across the UK.
Bespoke content will be specifically shot and streamed live across Jamie Oliver’s groups media platforms and will be supported by activity across Hotpoint’s PR, social and digital media and in-store activities.
For a look at our range of Hotpoint appliances click here… Hotpoint appliances