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Haier offer a wide range of affordable and stylish appliances for your kitchen or utility room. Upgrade your home for less with Haier appliances.


Established in 1984, Haier have been rated as the No. 1 worldwide home appliance brand consecutively for the past 15 years. The core values of Haier are: design, quality and innovation. Since arriving in the UK in 2007, Haier have continued to provide innovative products with the customer at the heart of every design.

Haier Refrigeration

No matter what size fridge freezer you require, Haier have a great selection to choose from. Haier American style fridge freezers are spacious and filled with the latest technology to ensure your food stays fresh for longer.

Shop all Haier Refrigeration

Haier Laundry

Haier have a whole host of laundry appliances to choose from. If you’re looking for a washing machine and tumble dryer for your utility room, look no further! Alternatively you could save space and combine both appliances in one with a washer dryer.

Shop all Haier Laundry

Why Choose

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No.1 Brand Globally

Haier has been ranked No.1 Global Major Appliance Brand for 15 consecutive years.*
*Source Euromonitor International 2023.

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You can control your Haier smart appliances from your phone via the hOn app. Making it more convenient to access your appliances.

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Energy Efficiency

Haier appliances deliver maximum efficiency whilst never compromising on performance. Reduce your energy bills with Haier.

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5 Year Warranty

Selected Haier appliances come with a 5 year labour and 10 year parts guarantee. So you can purchase with confidence.

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Superior Design

You can expect maximum reliability and quality thanks to Haier’s expertise. 4 million Haier motors are produced each year.

Haier Laundry

Haier I-Pro Laundry Series

The Haier I-Pro laundry series is created with your favourite clothes in mind. Specially designed functions and features are built in to protect even the most delicate of fabrics whilst providing a professional level clean from the comfort of your own home.

You needn’t compromise on quality with Haier. You can choose cycle lengths that suit you, at the same time as saving energy and water consumption. Find out more of the great features in this laundry series below.

View all I-Pro Laundry Models

Delicate Care

I-Pro Series laundry appliances are designed with your favourite clothes in mind.

The pillow-shaped pads inside the drum cushion and protect your clothes during the cycle. Laundry glides around the drum without snagging. Keeping even your most delicate clothing looking newer for longer.

Large Capacity

Thanks to the large 10kg drum size, you can wash more laundry in one load.

With a larger drum capacity, you can reduce your wash cycles by up to 44 per year compared to a standard 8kg washing machine! This saves you time and money on energy and water consumption.

Hygienically Clean

Haier use a Smart Dual Spray feature to thoroughly clean the drum automatically at the end of each cycle. 

Your clothes will receive a more hygienic wash, providing you with professional levels of cleanliness. This will also prolong the durability of your washing machine in the long term. 

Auto Weight

Take the guesswork out of doing the laundry with an I-Pro Series washing machine.

Your washing machine will automatically determine how much water is needed and how long the cycle should be by weighing your washing. This helps to reduce water and energy consumption whilst providing optimum washing results.

Direct Motion Motor

Direct motion motors are designed to last, Haier offer a lifetime warranty on them.

This type of motor is much quieter as it operates without a belt, greatly reducing noise and vibration. The Direct Motion Motor attaches directly to the drum. It can help to reduce energy and water consumption by up to 50% compared to a standard appliance!

Stain Removal

A handy steam function helps to reduce creases in clothes and remove stains.

Steam and detergent diffuse in the drum which relaxes the fibres in your clothes, helping to remove dirt and stubborn stains. Hate ironing? This is the laundry collection for you! The steam helps to reduce creases so that ironing is either a quick task or not even necessary at all!

FAQ's: Haier Appliances

Speech Bubbles FAQs

When was Haier founded?

Haier was founded in 1984 and came to the UK market in 2007. In 2021 Haier was identified as one of the top 30 fastest-growing Chinese businesses in the UK.

Who is Haier owned by?

Zhang Ruimin is the founder and CEO of Haier Group. He is an influential Chinese businessman who famously smashed up 76 defective refrigerators with his staff to encourage better quality and pride in their work.

Is Haier a good brand?

Haier have built an excellent reputation for affordable, quality home appliances. In 2023, Haier were recognised as the World’s No.1 major appliance brand by Euromonitor International for the 15th consecutive year.

Which other brands do Haier own?

Haier Group own seven premium global brands including GE appliances, Fisher & Paykel, AQUA and Candy.

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