Sony 98” BRAVIA 7 II True RGB LED 4K Google TV with AI XR Processor K98XR75M2PB.UKA - Black
Bring the cinema home with this impressive 98” Sony BRAVIA XR television. Experience every scene in stunning 4K Ultra HD with the power of the XR Processor, intelligently enhancing contrast, colour and detail for a more realistic picture. With XR Triluminos Pro delivering a wider range of vibrant colours, XR Motion Clarity keeping fast action smooth and Acoustic Multi Audio creating immersive sound, your favourite films, shows and games come to life on a huge scale.
- RGB LED Display – Delivering high colour accuracy
- TV Screen Size: 98"
- 4K Ultra HD – Sharper, more detailed imagery
- Control your TV from your phone
- Dolby Vision
Smart TV
Picture engine AI XR Processor 4K
Resolution 3,840 x 2,160
Standard refresh rate 100Hz
Sound output 65W
Dolby Vision
Dolby Atmos
WiFi and Bluetooth connectivity
Dimensions: h1315 x w2180 x d540mm
These products are sold as an agent of Euronics.
For more information please call us on 0115 965 1937.
Promotional dates: This promotion will run from 30th September to 27th October 2026.
About this promotion: Save when you upgrade your TV with Sony. Purchase a selected Sony television and claim up to £500 cashback. You must submit your cashback claim form minimum 35 days after purchase and before 31st December 2026.
T&Cs apply. Selected Sony TVs only. For more information and to claim your cashback, please visit the Sony website here.
Promotional dates: This promotion will run from 30th September to 27th October 2026.
About this promotion: Upgrade your living room with 50% savings on selected Sony home theatre products when bought with a Sony BRAVIA TV or compatible soundbar. Visit the ‘Frequently Bought Together’ tab on your TV of choice and add the home theatre product to your basket – your saving will be automatically applied.
T&Cs apply. Selected models only. For more information, please contact our friendly sales team on 0115 965 1937.
Special offers on items frequently bought together
Deal One
The deal price is £7,998.50 You'll save £999.50
Deal Two
The deal price is £7,498.50 You'll save £499.50
